One of the finalist with many in the run for UIDAI (now Aadhaar).

Idea:

Express – It is a first step in the creation and is seen as projection by others.
We have tried to add elements of India as known by outside world and within the country.

Elements-

Lotus – National Flower; also represents ‘universe’ from spiritual perspective.  And India is known for its Spirituality.

Colour – Tricolour, represent India.

Pattern – Guilloche pattern; widely used in currency for security and safety.

Advertisements